Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’
How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value. The post Microsoft’s...
View ArticleRetailers Look to Boost PR by Staying Closed on Black Friday
Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off...
View ArticleHow Microsoft Puts Customers at the Heart of Its Storytelling
At Microsoft, storytelling centers on customers that are doing great things (big and small) with its products and services, instead of the other way around. The company highlights what it calls "People...
View ArticleIn Wake of #MeToo, Microsoft Makes a Bold Move to End Forced Arbitration
Over the past two months, the #MeToo movement has sparked a long-overdue national conversation around sexual harassment. And now, one of the nation's biggest companies is moving beyond talk to action....
View ArticleRoundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising...
In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors' allegations demand factual responses. The post Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and...
View ArticleSpeak First or Forever Lose your Crisis Message
In this issue of Image Patrol, we examine the responses from Norfolk Southern and Microsoft after their respective crises. The post Speak First or Forever Lose your Crisis Message appeared first on...
View ArticlePR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign...
This week's PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public...
View ArticleExplainer: Language Learning Models or LLM
Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence. The post Explainer: Language Learning Models or LLM appeared...
View ArticleNavigating Trust Challenges With AI Disclosure
PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization...
View ArticlePR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness...
This week's PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with...
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